Company Overview
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Job Description
NASCAR is seeking a Manager, Track Marketing professional in Phoenix, AZ.
SUMMARY
The Manager, Track Marketing is responsible for participating in the development and execution of marketing campaigns designed to build awareness and drive attendance to track events.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop local/grassroots marketing plans to drive awareness of NASCAR and other ancillary events
- Oversee new fan development opportunities at the local level
- Work closely with central marketing comms and content teams and provide localized expertise
- Manage tracking and timing of consumer touchpoint deliverables
- With Driver and Team Marketing, manage in-market driver appearances
- Oversee direction to Research & Insights team to identify fan/consumer insights to inform campaign plans and messaging.
- Manage Non-NASCAR event marketing campaigns – music festivals, IndyCar, etc.
- Create plans with operations staff to enhance event experience and building out the weekend content.
- Activate onsite event experience plans for event weekends for assigned tracks.
- Travel: 15% including some weekends.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION/EXPERIENCE
Bachelor's degree from a four-year college or university and a minimum of 5 years of motorsports/ sports marketing industry, marketing, project management, public relations/communications experience and/or training; or equivalent combination of education and experience.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to solve practical problems and deal with a variety of concrete variables in situations where are only limited
standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
COMPUTER SKILLS
Proficient on company provided hardware and software. Advanced Excel and PowerPoint skills. Experience and familiarity with social media.
OTHER SKILLS AND ABILITIES
- Strong understanding of marketing principles
- Exceptional team and interpersonal skills
- Superior follow-through with a high-level of accountability for assigned tasks
- Attention to detail and excellent organizational and time management skills
- Self-motivated, positive attitude and passion for marketing
- Strong executional capabilities
- Desire and ability to create and champion a vision
- Strong collaboration skills are critical
Apply Now:
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.