Company Overview:
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Job Description:
NASCAR seeks a talented professional to join in the position of Manager, Track Marketing based in either our Charlotte, North Carolina or Daytona Beach, Florida office.
The Manager, Track Marketing is responsible for the development and execution of marketing campaigns designed to build awareness and drive attendance to events on the national series schedule.
Duties include but are not limited to:
- Develop event specific marketing campaigns in collaboration with assigned tracks and Marketing team
- Provide strategic insight for key events/industry initiatives relating to tracks/events
- Partner with Research & Insights team to identify priority target audiences, fan/consumer insights to inform campaign plans and messaging and to establish tracking and measurement plans
- Develop promotional assets, in collaboration with Brand Team, including but not limited to event specific advertising creative, graphics, signage, content, etc.
- Identify optimized use of Driver/Team assets for event promotion in partnership with Driver and Team Marketing
- Develop content strategy for marketing campaigns in collaboration with social, digital, production and other business units
- Align internal/external stakeholders around event specific marketing plans, goals and objectives
- Manage event recaps for tracking/reporting successes and identifying best practices and areas for improvement
- Manage the day-to-day contact for assigned tracks
- Assist tracks with marketing activation leading up to and during event weekend
- Analyze results of campaigns after events; apply insights to future event plans
Required skills / experience:
- Bachelor’s degree
- 5 years of experience in motorsports/sports marketing, marketing, project management or public relations/communications
- Strong understanding of marketing principles
- Exceptional team and interpersonal skills
- Superior follow-through with a high-level of accountability for assigned tasks
- Attention to detail and excellent organizational and time management skills
- Self-motivated, positive attitude and passion for marketing
- Strong executional capabilities
- Desire and ability to create and champion a vision
- Strong collaboration skills are critical
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.