At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
The Manager, Television Insights is responsible for pulling and mining raw data to deliver actionable insights that showcase the strength of a large television audience within an ever-changing media landscape.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Provide key television insights and context to internal and external stakeholders (including senior leaders, teams, tracks, sponsors, and other industry partners) to assist in meeting various business goals and objectives
- Work effectively in a collaborative team environment while possessing a high level of attention to detail and accuracy
- Perform syndicated television data pulls within a variety of Nielsen tools on a daily basis
- Assist in data exploration around viewership trends, key consumer insights, and market-level analyses as needed.
- Stay “tuned in” to both the company’s races and the sports world at large; watch or follow the company’s races, and other live sporting events, on a year-round basis
- Act as the subject matter expert on television metrics by preparing and providing various reports on a weekly, monthly, and yearly basis
- Respond to ad hoc requests, some of which may require immediate attention outside of typical business hours
- Create impactful, relevant, and visually appealing research summaries and dashboards highlighting key insights
- Integrate and work directly with other Research and Insights team members and other groups
- Organize and archive files and records to ensure long-term data integrity for future needs
- Frequently stay in contact with data partner (Nielsen) to ensure accuracy within both the master Nielsen database as well as routine deliverables that they directly provide to the company
- Utilize extensive data mining capabilities to uncover deep insights and answer complicated questions – work to provide insights around “why” something happened and not just “what” happened
- Travel: Less than 5%
EDUCATION and/or EXPERIENCE
Bachelor's degree from a 4-year college or university and 5+ years of experience and/or training in Marketing, Market or Media Research or similar fields; or equivalent combination of education and experience. Experience in the television and/or sports and entertainment industry is preferred. Direct experience as a user of Nielsen television tools is highly preferred.
REASONING ABILITY
Ability to define problems, collect data, establish facts, apply logical approaches, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
COMPUTER SKILLS
This position requires excellent computer skills and proficiency with company provided hardware and software. Proven expertise with Excel is required. Proficiency in Nielsen television tools is highly preferred, including NPOWER, Nielsen National TV View (NNTV), NLTV, among others. Knowledge of similar tools across other industry vendors such as ComScore, Kantar, iSpot, etc., is also preferred.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.