Manager, Multicultural Marketing & Sales

The Manager, Multicultural Marketing & Sales position is responsible for the coordination and implementation of the speedway’s multicultural marketing strategy.   In addition, they will lead the efforts on all ticket sales and promotional activations geared at this segment.  This position is part of a cross-functional team, working closely with consumer marketing and ticketing departments. 

Responsibilities:

  • Inbound/outbound call campaigns geared at renewals, on-sale, and group sales.

  • Work closely with ticketing department on ticket sales campaigns and strategies.

  • Develop new ticket sales opportunities by identifying specific segments/groups.

  • Lead and identify ticket sales opportunities within the college segment.

  • Implement multicultural strategy geared at the Hispanic and Asian consumer markets.

  • Work closely with consumer marketing team to implement and maintain promotional activations

  • Manage all Spanish language social media efforts across all platforms

  • Evaluate the effectiveness of current programs and provide any necessary improvements to ensure continued growth and success.

  • Maintain and update Spanish language website and email campaigns

  • Other duties as required

Qualifications / Experience:

  • 1-2 years of ticket sales/marketing experience; preferably in sports/entertainment.

  • Experience in maintaining and meeting sales oriented goals including meeting strict deadlines.

  • Experience in maintaining marketing strategies to meet organizational objectives.

  • Ability to handle multiple inbound/outbound calls on a daily basis.

  • Proven ability to coordinate promotional activities and teams.

  • Strong teamwork and project management skills.

  • Must be organized and motivated self-starter with strong interpersonal and communication skills.

  • Knowledge of digital platforms (social media, basic web development)

  • Knowledge of Microsoft Office (Word, Excel, Powerpoint)

  • Four-year Bachelors degree

  • Must be able to read, write, and communicate in Spanish

  • Minimal travel required

Physical Responsibilities:

Sit and use a computer for long periods, ability to move up to 25lbs.  Physically access all areas of the race track quickly and safely.  Bending and lifting, ability to load and unload premium items at promotional events.

Personal attributes:

  • Ability to interact and work within a team environment.

  • Ability to build relationships with individuals and among teams.

  • Solve problems creatively and demonstrate high integrity.

ISC is proud to be an equal opportunity workplace committed to pursuing and hiring a diverse workforce