At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR is searching for a talented professional for our Manager, Multicultural and Youth Marketing opening. This person is responsible for the development and execution of Multicultural & Youth marketing initiatives, including the seamless integration with internal partners and external stakeholders in support of business priorities.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Develop and execute the marketing and advertising strategy in partnership with Multicultural & Youth Marketing team
- Provide thought leadership on standard methodologies in Multicultural & Youth Marketing
- Lead research programs and derive actionable insights to ensure marketing programs meet KPIs in collaboration with R&I team
- Manage relationship with key agency partners and stakeholders
- Oversee elements of Youth platform, including digital presence, influencer strategy and national STEM partner
- Oversee execution of at-track marketing and promotional planning related to Multicultural & Youth initiatives
- Lead Social and Digital program development working closely with NASCAR Social & Digital teams to support delivery of consumer messaging and content plans
- Oversee NASCAR Kids marketing assets, including content, Kids Club, and creative to support industry activation
- Develop and present Youth and Multicultural strategy and program presentations to key stakeholders ensuring industry integration and activation
- Assist with planning and execution across key pillars of the company’s official youth community partnership with Boys & Girls Clubs of America; drive in-market event planning and related logistics
- Accountable for any promotion fulfillment, management of premiums and budget tracking
- Complete ad hoc special projects as needed
Travel: 15%, including weekends
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree from four (4) year college or university and a minimum of five (5) years of experience in consumer marketing or agency; or equivalent combination of education and experience. Experience in the sports and/or consumer brand industries preferred. Digital and/or social marketing experience a plus. Project management experience preferred.
COMPUTER SKILLS
Proficient on company provided hardware and software. Advanced Excel and PowerPoint skills.
OTHER SKILLS AND ABILITIES
- Ability to prepare compelling presentations presented to senior leadership and industry stakeholders in order to get successful buy-in, support and resources for plans
- Exceptional team and interpersonal skills
- Superior follow-through with a high-level of accountability for assigned tasks
- Attention to detail and excellent organizational and time management skills
- Self-motivated, positive attitude and passion for marketing
- Strategic and collaborative with strong executional capabilities
- Desire and ability to create and champion a vision
- Exceptional knowledge and demonstrated success in marketing to consumer audiences
- Strong collaboration skills are critical
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.