At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join in the position of Manager, Media Strategy based in Charlotte, NC.
The Manager, Media Strategy is responsible for creating and executing marketing and content plans to build awareness and drive acquisition and retention of subscribers for the company’s streaming and OTT products. Additionally, the Manager is responsible for establishing clear communication and reporting lines across multiple internal and external stakeholders.
Duties include but are not limited to:
- Ideate, build, and execute marketing plans, including display campaigns, social media marketing, influencer activations, earned media and editorial content to build awareness and grow the subscriber base the company’s streaming and OTT products.
- Leverage the collective data warehouse to execute segmented email campaigns
- Work cross-functionally across multiple groups and stakeholders, including broadcast partners, editorial and social teams, league and series partners, brand partnerships and individual tracks, to ensure best practices are met and marketing opportunities are being maximized
- Manage all reporting and analytics around marketing activations and their success; metrics include consumption data, impressions, cost per click, cost per acquisition and sentiment
- Ideate and execute traditional marketing activations, includes at-track signup activations, along with screens and signage, distribution of branded marketing materials, and commercial partnerships like wholesale and bundling opportunities
- Develop, maintain and communicate live content calendar for all relevant events
- Manage marketing budget
- 20% travel, including weekends
Required skills / experience:
- Bachelor’s degree (B. A.) from four-year college or university and a minimum of 5 (five) years related experience and/or training in marketing; or equivalent combination of education and experience. A background in the sports streaming space is preferred
- Proficient on Company-provided hardware and software. Proficient in data analytics and reporting tools, such as Power BI and Adobe Analytics or their equivalents
- Excellent communication skills
- Ability to collaborate across a wide range of partners and stakeholders
- Ability to function in a high-speed and quickly evolving environment
- A working understanding and background in motorsports preferred, though not required
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.