Company Overview
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Job Description
SUMMARY
The Manager, Media role is responsible for day-to-day oversight of the company’s institutional and paid media plans. They will also play a key role by working across the company in support of the company’s marketing plans.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop, conceive, and implement multi-channel plans of company owned and paid media
- Effectively engage and collaborate with internal and external stakeholders
- Work closely with external media agency partners and broader marketing team to provide tracking, valuation, recommendation for improved strategies and provide post reporting
- Stay up-to-date on current media trends including potential new channels and strategies
- Oversee delivery of creative to internal and external partners
- Act as liaison with NASCAR broadcast and media partners
- Coordinate with Manager, Brand Marketing on creative asset delivery
- Support budget management
- Collaborate with broader marketing team in development of overall marketing campaigns and strategy
- Day to day project management, applying strong leadership and communication skills
- Travel: 10% including some weekends
SUPERVISORY RESPONSIBILITIES
- Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
EDUCATION/EXPERIENCE
- Bachelor's degree (B.A.) from four (4) year college or university and a minimum of six (6) years of experience in media planning, consumer marketing or equivalent combination of education and experience. Experience in the sports and/or consumer brand preferred.
COMPUTER SKILLS
- Proficient in all company provided software. Advanced skills in Microsoft Excel and PowerPoint. Proficiency in digital ad platforms including Twitter, Facebook/Instagram and Google/YouTube.
OTHER SKILLS AND ABILITIES
- Exceptional team and interpersonal skills
- An understanding of Integrated Media Planning
- Competency in ads platforms for Twitter, Facebook/Instagram and Google/YouTube including search
- Experience and proficiency in consumer marketing on social media platforms
- Superior follow-through with a high-level of accountability for assigned tasks
- Attention to detail, excellent organizational and time management skills
- Self-motivated, positive attitude and passion for marketing and sports
- Ability to help organize, draft and deliver presentations to department leadership and industry partners
Apply Now:
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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