Company Overview
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’)
Job Description
NASCAR seeks a talented professional to join in the position of a Manager of Event Experience based at Phoenix Raceway in Avondale, AZ. The Manager of Event Experience is responsible for driving the creation and execution of engaging fan experience initiatives at Auto Club Speedway (ACS) and Phoenix Raceway (PHXR), with a focus on in-venue technology activations and overall event experience. As part of the West Region Event Experience team, the Manager of Event Experience is responsible for assisting in all programming across both venues, including areas such as the INfield fan experience, Midway, Fan Zone, campgrounds and hospitality areas. This person must be able to think strategically and creatively, balance multiple responsibilities and can easily collaborate with internal and external stakeholders.
Responsibilities/Duties/Functions/Tasks
- Work closely with the West Region Event Experience team to brainstorm, plan and execute a comprehensive at-track fan experience strategy for the Midway & Fan Zone areas including booking entertainment, interactive displays, youth activities, photo elements, display areas, public address system & on-site technology;
- Develop and implement the PHXR INfield Experience content strategy, setup and event coverage, which includes:
- Create innovative, fun content for each event weekend to keep the experience fresh and new for returning customers
- Book & coordinate music, entertainment, appearances, youth activations and engaging displays to drive renewal and sales;
- Collaborate with internal departments on layout, display requirements and all other third party activation requirements;
- Coordinate AV requirements throughout the space (audio/speakers, pedestrian tunnel projectors, TV screens at the shade canopies and inside the garage);
- In conjunction with the marketing and sales teams, create and execute a strategic event-based content plan for the PHXR & ACS mobile apps and fan WiFi with a focus on:
- Beacon utilization, push notifications and custom content to drive fan behavior;
- Mobile app scavenger hunt planning, prizing and race weekend execution;
- Reporting and analytics of event weekend app engagement and fan WiFi usage for use when planning future events;
- Create and implement a content strategy and run of show for digital signage and leaderboard crown throughout the PHXR venue.
- Work closely with stakeholders to ensure proper execution of sponsorship deliverables, menu boards, wayfinding, upsell and emergency management messaging;
- Oversee the run of show execution on all event days, working closely with resources on the central IT team to ensure success;
- Work closely with the Director of Event Experience and ISM Vision team to ensure visual and messaging consistency between digital content signage and ISM Vision content;
- Develop and execute PHXR activations specific to improving the event experience for campers, including but not limited to The Barn, grocery store, Hauler Parade, Rudy’s Trackside entertainment & the Pedal Party;
- Manage all elements associated with the PHXR & ACS public address systems, including:
- Secure PA announcers, booking travel & coordinating race day schedules;
- Develop PA schedule for all venue zones (grandstands at both venues and INfield & entry gates at PHXR only) and work closely with Operations team and third party vendor on execution, ensuring coordination with ISM Vision;
- Coordinate all elements of the PA book, creating track PA reads in conjunction with the marketing team and working closely with the sales and marketing teams on partner deliverables and overall messaging
- Oversee all open garage and autograph sessions during events, including managing logistics, operational needs and signage, working closely with industry stakeholders to ensure a successful experience for everyone;
- Support the Director of Event Experience in the planning and execution of both pre-race ceremonies and post-race celebrations, collaborating with industry stakeholders to deliver a seamless production to fans in attendance;
- Cultivate and maintain meaningful relationships with local Phoenix area universities and their sports business clubs, formulating opportunities for students to assist at the track;
- Identify and embrace new, unique technologies and strategies to provide memorable, fan-focused event content for both internal and external stakeholders.
Qualifications
- College degree, preferably in related business field, i.e. Marketing, Sports Management
- Minimum two years marketing experience preferred; sports marketing or event management experience a significant plus
- Self-starter who takes initiative and is able to take a project from start to finish
- Strong ability to think strategically, creatively and quickly
- Detail-oriented and organized with outstanding communication skills
- Ability to work through on-site event logistics and think operationally is a must
- True team player and collaborator
- Ability to coordinate and deliver multiple projects at once within strict deadlines
- Must be able to work extended hours and event weekends
- Valid driver’s license
Apply Now:
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. At NASCAR, you will find a community of passionate individuals who care about the sport and are united in seeing it grow. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.