The successful candidate will the support the Trade and Consumer Marketing Manager on developing the awareness and reputation of the brand, the top and bottom line by Management Plan within different regions and distribution channels. In particular, he/she will be asked to deal with the following activities:
- Collects the consumer behaviour and METZELER positioning among local branches (consumer segmentation);
- Monitor the effectiveness of local strategies against competitor Marketing Strategies and activities;
- Identify local best practices, methodologies;
- Maintaining contacts with key clients, supervising all promotion activities;
- Supporting the production of material for the PoS (brochures, life lets, flyers, ect…) and the management of training to customers and internal Depts;
- Identifying and spreading best practices, monitoring the local initiatives;
- Support local structures in the implementation of events as well as product launches events at WW level;
- Managing of the content social media plan, coordinating and monitoring with the Agency the correct workflow in the global pages and supporting the markets in the realization of material for the local pages/contents.
Requirements
Fluent in English. Any international experience is considered a plus.
Full proficiency in MsOffice suite, in particular Excel.