POSITION TITLE: Manager, Community Outreach and Fan Engagement
DEPARTMENT: IMS Marketing
REPORTS TO: Sr. Director of IMS Marketing
POSITION LOCATION: Indianapolis, IN
FLSA STATUS: Exempt
WORKER CATEGORY: Full-Time
COMPANY SUMMARY:
The Indianapolis Motor Speedway is the worldwide leader in motorsports entertainment and the largest spectator sporting facility in the world. However, we are also about people. A talented staff with diverse skills that are used to the fullest in order to stage the world's great motor racing events. Employees at IMS are challenged daily to excel in an environment featuring a pace that matches the high speed of the machines that race at our famous facility. Working for us is a demanding, yet rewarding, endeavor for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition and pageantry of the World’s Greatest Race Course.
POSITION SUMMARY:
The Manager of Community Outreach and Fan Engagement is primarily responsible for growing the positive impact of IMS/INDYCAR in the Central Indiana community, developing and executing experiential marketing activations, and building diverse audiences for the “Racing Capital of the World” and the INDYCAR Series. The manager will also coordinate charitable program relationships and donation request fulfillment for Penske Entertainment.
The role will report to and work closely with the Sr. Director of Marketing to build the overall fan development and engagement plan and collaborate with the Chief Diversity Officer on outreach to diverse communities. This individual will manage the seasonal field team and coordinate the internal creative and marketing resources needed to execute community programs and initiatives.
SPECIFIC DUTIES:
- Develop outreach centered around diversifying motorsports’ presence and impact in the Central Indiana community
- Collaborate on the strategic development and execution of programs to build the next generation of IMS and INDYCAR fans (Kids’ Club, INDYCAR Nation, school programs)
- Serve as the brand manager for IMS’ community profile, ensuring that IMS is perceived as a good neighbor and contributor to the Central Indiana community
- Work with Penske Entertainment Chief Diversity Officer to identify minority community organizations to partner with through identifying and executing event and program opportunities at IMS and INDYCAR
- Manage relationships, marketing initiatives and activations with community partners and civic organizations that elevate awareness of events and IMS and the INDYCAR Series
- Plan and coordinate field team activations and mascot appearances at events promoting IMS and INDYCAR
- Manage IMS’ experiential activations in-venue, such as the Midway Activation Zone
- Evaluate and manage necessary tools needed to execute community marketing plans; refine plans in real time to maximize resource investment and plan objectives
- Working with executive leadership team track, coordinate and execute all charitable donations requests for funding, events and programs
- Develop and manage budgets needed to facilitate assigned responsibilities; partner with other Marketing-Communications team members to maximize budget spend across integrated plan
- When requested, travel to INDYCAR Series races and other off-site shoots, appearances and events as defined by Marketing leadership
- Support other IMS Marketing assignments as assigned by supervisor
QUALIFICATIONS:
Supervisory Responsibilities
- This position will oversee seasonal, part-time employees on the IMS Field Team.
Education
- Bachelor’s degree from a four-year college/university or MBA program
Skills/Experience
- 3-5 years of experience in event management, community relations/outreach or sports marketing
- Active involvement in community-based events and organizations
- Proven track record to manage community-based initiatives
- Outstanding project management skills and attention to detail
- Bilingual – English / Spanish preferred, but not required
- Passionate about Indiana, Indianapolis, INDYCAR and the Indianapolis Motor Speedway
- Possess strong interpersonal, communication, analytical, written, and verbal skills
- Innovative thinker and self-starter with perseverance to lead teams to success
- Proficient with Microsoft Office software
Travel/Work Hours
- General office hours are Monday through Friday 8:30am to 5:30pm
- Must be available to work event weekends and overtime
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Physical demands consist primarily of sitting, standing and walking; sometimes for long hours
- Ability to occasionally lift and/or move up to 50 pounds
- Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
- Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
- Occasional work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work is performed in both an office environment and outdoors, and in close proximity to other workers.
- Employee will be exposed to those conditions normally encountered in a business office environment.
- Employee is faced with frequent interruptions and must meet with others on a regular basis.
- The noise level in the work environment can be loud, due to professional racing events.
COMPANY BENEFITS:
Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k), Paid Vacation, Personal & Sick Days, 10 Paid Holidays, Company Paid Life Insurance, Short-Term & Long-Term Disability, Paid Maternity / Paternity Leave, On-site Workout Facility, and more.
EQUAL OPPORTUNITY EMPLOYER:
Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.