Fan Engagement Coordinator

These new roles enhance the at-track live fan experience

Responsibilities:

  • Execute in-market promotion plans prior to the event including guerilla marketing, leafleting, sign placement and other activities; as needed, partner with outside agencies to execute plans
  • Travel to events and provide on-site fan engagement which may include and is not limited to: event setup and teardown, parking enhancement, material distribution, social media connections, autograph sessions, opening or special ceremonies and promotional giveaways
  • Set up and teardown fan-experience event assets, including but not limited to: ticket trailer externals, Victory Lane backdrops, and midway games
  • Clean, maintain and perform basic repair on fan-experience assets and equipment
  • Plan, research, execute and evaluate additional methods of increasing fan engagement at, before or after events
  • Address fans using microphones, megaphones or other large-scale devices; appear in videos to be shown on the large-screen displays
  • Coordinate pre or post-event entertainment as needed
  • Arrange for honorary starters, anthem singers, color guards, and other special honorees; ensure those individuals receive instructions and assistance during event
  • Partner with DIRTVision, Client Services and other WRG departments as needed to execute fan engagement initiatives
  • Other duties as assigned

Required Skills:

  • Bachelor’s degree in sports management, marketing or related field preferred; combination of high school diploma (or equivalent) and experience acceptable
  • At least one year of previous experience in a related role
  • CDL Class A preferred
  • Based in Concord, NC
  • Able to learn short-track dirt motorsports
  • Good written and verbal communication skills required
  • High sense of ownership and personal accountability required
  • Proven record of dependability and integrity
  • Sense of initiative necessary
  • History of and willingness to work in a team environment
  • Able to speak, entertain and interact in front of large crowds with high energy levels

**Include salary requirements for consideration**