Mishimoto is the world leader in aftermarket performance cooling products. Our Digital Marketing team is key in promoting our Push The Limits lifestyle brand. The Digital Marketing Coordinator helps us keep a strong digital footprint by composing and implementing digital marketing campaigns for Mishimoto and maintaining our consistent presence on social media.
Our Digital Marketing Coordinator understands the importance of shaping the story of a brand and tailoring that story to each generation of consumers. You’ll take the digital marketing tools of the trade, apply them to our potential consumer base, and deliver programs that both increase brand awareness and drive prospects to conversions.
What You’ll Do:
Digital Marketing/Advertising – You’ll cater our content to specific customer audiences by:
- Creating social media advertising campaigns to facilitate marketing needs such as advertising products, contests, and Mishimoto career opportunities and special programs.
- Implementing and maintaining strategic digital marketing campaigns on third party sales channels.
- Working with strategic digital marketing team to ensure brand consistency and accuracy in campaigns.
- Executing and monitoring tests (ad copy, landing page, etc.)
- Presenting recommendations for campaign updates based on performance.
- The proof is in the numbers. You’ll compile metrics and communicate the results of our advertising efforts to the team.
Social Media – You’ll engage end consumers with consistent and relevant messages by:
- Composing posts on Mishimoto social media platforms to educate our customers about our products, engineering process, and culture.
- Collaborating with our design, video, and marketing teams for timely content that conveys established corporate initiatives.
- Staying current on industry news, events, and products to ensure the information portrayed on Mishimoto social media is relevant and accurate.
- Creating and tracking engagement and growth in our developed channels.
- Implementing contests and other marketing initiatives on all outlets of social media.
Marketing Support – You’ll be team player and help the marketing team succeed by:
- Being an all-around good guy or gal and giving the marketing team additional support as needed.