Coordinator, Event Experience

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DAYTONA INTERNATIONAL SPEEDWAY

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing."  Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

The Coordinator of Event Experience, a key contributor to the Southeast Region Event Experience team, is responsible for planning grassroots in-market programs, assisting with programming areas such as the UNOH Fanzone, Talladega Garage Experience, Midway and executing additional fan experience initiatives for assigned events across the Southeast Region facilities – Daytona International Speedway (DIS), Homestead-Miami Speedway (HMS) and Talladega Superspeedway (TSS). The ideal candidate for this role must be able to think strategically and creatively, balance multiple responsibilities and easily collaborate with internal and external stakeholders.

 ESSENTIAL DUTIES / RESPONSIBILITIES

  • Work with the Southeast Region Event Experience team to brainstorm, plan and execute a comprehensive at-track fan experience strategy for the Midway, Fanzone & Talladega Garage Experience areas including booking entertainment, interactive display areas, and photo elements;
  • Develop and maintain comprehensive event weekend schedules for assigned regional events and distribute region wide as needed, including driver appearances, entertainment, displays/vendors, on-track activities, etc.
  • Work in conjunction with the Southeast Region Event Experience and Marketing teams to brainstorm, plan and execute a comprehensive grassroots & in-market strategy for Daytona International Speedway;
  • Recruit, hire, train & manage a promotional team to execute in-market & grassroots events;
  • Manage promotional item inventory & budget – responsible for researching and recommending items that can be used for giveaways at in-market promotional events to help support prospecting and fan engagement efforts;
  • Serve as the primary point of contact for the Florida Motorsports Association short tracks and help develop overall participation in the program;
  • Collaborate with marketing team to develop prospecting and fan engagement programs – includes signage and branding elements
  • Manage consumer-facing informational signage around the venue in coordination with the client services and operations teams;
  • Responsible for scheduling all show trophy movements during event weekends;
  • Support the Manager, Event Experience with special projects or other duties as assigned;

QUALIFICATIONS AND REQUIREMENTS: 

  • College degree, preferably in related business field, i.e. Marketing, Sports Management
  • Minimum one year event/marketing experience preferred; sports marketing or event management experience a significant plus
  • Ability to work through on-site event logistics and think operationally is a must
  • Self-starter who takes initiative and is able to take a project from start to finish
  • Strong ability to think strategically, creatively and quickly
  • Detail-oriented and organized with outstanding communication skills

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

 

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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Organisation: 
NASCAR