Consumer Marketing Coordinator

NASCAR is seeking a positive and motivated professional for Chicagoland Speedway. Chicagoland Speedway and Route 66 Raceway are world-class facilities located in Joliet, IL.

The Consumer Marketing Coordinator will support all CRM campaigns and programs. Including but not limited to Email Marketing Support including content design and capture, FanMax, Email Programs, Promotions Team Management, Fan Promotions, Show Car appearances, Kids Club program, Fan Councils, and Fan Communications in order to drive retention rates while also attracting new fans to the facility. Daily tasks may also include financial logs and updates, ABI/payroll tracking, expense reports, and other various administrative tasks.

Responsibilities/Duties/Functions/Tasks

  • Lead the development of CLS and Route 66 Raceway consumer-facing Email content creation, including campaigns, segmentation, testing and fan engagement elements
  • Support and execution of all BU grassroots marketing initiatives and programming
  • Coordination and management of all promotions events, on and off-site
  • Support and execute elements associated with fan promotions, including communications, supplies, prizes, rules and other elements as needed
  • Data input and tracking including expense tracking log and webnow
  • Build, support and execution of on-site entertainment and other programming to elevate the fan experience
  • Digital support including emails, mobile app, websites or other digital platform updates
  • Ensure all branding, logos and marketing content are up to standards on advertising sites, partner sites, internal websites, social media channels and communications
  • Assists with marketing, program, event and media analysis
  • Community research, outreach, media tracking, event planning and other duties as assigned
  • Assists with RACE foundation requests, events, raffles and programs
  • General Marketing, Communications or Administrative tasks or projects as assigned
  • Distributes Weekly Reports including ticket and offer updates, social and website analytics
  • Engage staff by sharing information on a timely basis via open and clear communication
  • Assist with agency programs, fan and race programs and campaigns
  • All other Marketing or Communication programs as assigned or needed

Performance Measures

  • Meet or Exceed Ticket Sales Revenue
  • Meet or Exceed Media Impression Goal
  • Meet or Exceed Prospect Data Goal
  • Meet or Exceed Social Media growth
  • Utilize GEM Survey Results to gauge customer feedback against key areas of oversight; create action plans to enhance fan experience
  • Successful execution of Responsibilities/Duties/Functions/Tasks as identified above
  • Fulfillment of Responsibilities/Duties/Functions/Tasks within budget parameters

Qualifications

  • One to three years of experience in the delivery of event-related services within the motorsports industry
  • Previous experience in managing and executing campaigns using a data management system
  • Excellent verbal and written communication and time management skills with a friendly and professional demeanor
  • Flexible and creative problem-solving skills
  • Ability to make quick and complex decisions under pressure
  • Ability to work in a team environment interacting with multiple departments
  • A positive attitude, self-confidence, professionalism, integrity, motivation, and a very strong work ethic
  • Fluent in Spanish preferred
  • Video Editing Experience Preferred
  • Adobe and Design Skills preferred
  • Strong affinity of motorsports
  • Able to lift 50 pounds

Work Requirements

Office working conditions. Outdoor working conditions. Weekend and evening hours are required during the event season. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, and functions.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.