Position Purpose/Overview
The ideal candidate is a creative, resourceful person with a passion for PR and video content. This role will be required to conceive and execute compelling short-form video content for a variety of purposes, including packages for media distribution, Phoenix Raceway digital channels such as social media and email, on-site video boards and digital signage during events as well as appropriate b-roll for broadcast television. This person will be responsible for ideating, scriptwriting, producing/directing and post-production. Additionally, this person will be responsible for creating motion graphics and animations for video boards and digital signage throughout the property.
A successful candidate should bring knowledge of best practices in PR strategy as well as video and distribution channels, strong story-telling skills, outstanding organization, time management and problem-solving skills. A strong work ethic, ability to work independently in a fast-paced environment, a positive attitude and ability to communicate effectively with various stakeholders are vital to this role.
Primary Responsibilities
- Responsible for ideating and producing video content for a variety of Phoenix Raceway events, including NASCAR event weekends, track rentals, holiday light shows and various other projects both on and offsite.
- Produce video content with various deadlines, some of which will require same-day turnaround for maximizing exposure with local and national media partners.
- Create graphics and animation content for the leaderboard LED, video boards and digital signage located throughout the venue.
- Lead and manage the programming of all on-site digital signage through the integrated IPTV platform Tripleplay.
- Work directly with various stakeholders within Phoenix Raceway to ensure proper execution of their individual production needs, including sponsorship deliverables, digital menus, ticket sales, wayfinding and emergency management messaging.
- Assist in day-to-day PR responsibilities, including writing of press releases, media monitoring, compiling coverage recaps and pitching local media.
Key Qualifications
- Ability to bring big ideas to brainstorm meetings. Pitching, developing and producing new content will be core to the job.
- Experience producing and developing various types of video content including: viral videos, sponsored/branded content, documentary/educational style pieces, entertainment and celeb content.
- Experience creating animation and motion graphics.
- Ability to see a video through, from ideation to completion, managing all parts of the process to ensure deadlines and expectations are met. Quick turnaround for content distribution is a must.
- Effectively communicate with local and national media outlets.
- Ability to create and tailor optimized content for different platforms.
- Proficiency in video production software.
- Knowledge of NASCAR and motorsports is a huge plus.
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.