We are looking for a talented Brand Manager to join our LabSat marketing team. You will be key to driving a step change in our marketing not only within Racelogic but across the industry as a whole. We have great ambitions to excel in our marketing efforts with a strong focus on our digital channels and the customer and brand proposition which are central to our future success.
Our ideal candidate will be able to demonstrate strategic thinking with hands on creativity and innovative skills. You will be able to influence our key stakeholders, share ideas and have a keen eye for detail when it comes to brand awareness.
As a key member of the LabSat marketing team, you will work across the business to ensure that the global brand is represented and communicated consistently and that we optimise the opportunity to increase brand exposure and awareness across our marketing mix. This is a fantastic opportunity for someone looking to make their mark by shaping an important function within the marketing department.
We are looking for someone who has a good knowledge of the marketing mix and that will know how this can be used to amplify the brand message. Having a solid understanding of market research to be able to inform the brand strategy is something we would also be looking for.
Experience of working with agencies and internal marketing teams to evolve the positioning, promise, differentiation, personality and story behind the brand is also key to this role along with having experience of the development of brand strategies and tactics.
The key requirements for this role include:
- = Hands on implementation of above and below the line B2B marketing activity including print and online advertising, expo attendance, roadshows and direct mail as well as PR and Social.
- = Copy writing skills preferably honed within a technical environment as you will be promoting complex, technical products to an engineering audience.
- = Personal leadership: responsible for driving own results
- = A deep commercial understanding of product related brand performance including research, measurement and reporting
- = Working closely with our online, creative and expo/events team to ensure a joined-up approach to our marketing
- = Seek out trends, opportunities and challenges in the GNSS simulation marketplace
So, if you are well organised with a logical approach, the ability to prioritise accordingly, thorough and persistent with great attention to detail and accuracy and able to take responsibility for your own actions and decisions all whilst being friendly and enthusiastic then we want to hear with you.
If you’re successful we will expect lots of commitment and pride from you but in return you will be rewarded with – full training, 25 days a year holiday, profit related bonus, Vitality health care, an attractive pension scheme and a chance to buy shares in the company.