What are Marketing Jobs?
Marketing jobs in motorsport are extremely varied and can consist of social media, PR, Communications and Digital Marketing. Roles could include posting on social channels, designing creative to be used online or in print and managing databases for email marketing. The main purpose of marketing is to deliver a product to a customer.
What are examples of Marketing job titles?
Some common job titles in marketing might include Chief Marketing Officer (CMO), Director of Marketing, Marking Manager, Marketing Coordinator, Digital Marketing Specialist, Direct Marketing, Social Media Manager, Social Media Executive, Community Manager, Head of Communications, Brand Strategist, Brand Manager, Content Director, Content Marketing Manager, SEO Specialist, SEM Manager, Campaign Manager, Email Operations Manager, PR Manager, Insights Analyst, Affiliate Marketing.
What tasks and responsibilities do roles in Marketing have?
There are five main functions to marketing and these are the different stages required to get a product to a customer.
- Research (surveys, focus groups)
- Product (ideas, plans, strategies)
- Distribution (contracts, budgets, sales)
- Management (recruiting & managing staff, training)
- Promotion (content creation, video, social media)
Depending what function area you are working in will depend on what exactly your roles and responsibilities are, but generally, the sort of tasks you can expect to complete when you work in marketing will be coming up with and testing ideas, devising strategies and plans, negotiating contracts and budgets then creating content such as articles, adverts, social media posts, videos and other assets designed to deliver your product to the customer.
What qualifications do you need to work in Marketing?
Many entry-level marketing roles do not require a degree; however, any university or college qualifications will benefit you.
Look at your work experience to date and try and pinpoint your interests and skills to see what skills could be transferable.
For example, if you have some experience working in a shop then you can highlight skills you have gained there that can be transferable, such as sales promotions and price points – perhaps you identified products that were best sellers or carried the largest profit margin and were responsible for upselling these, you may have helped arrange poster and window displays to encourage more footfall – all of these skills can e directly transferred to most marketing roles.