Jackson is not your typical marketing agency. That's what most marketing agencies say, of course, but here, it's true. We were lucky enough to begin our story with one of the largest brands in the world: Ford Motor Company.
Larry Jackson helped manage Ford's product launches, dealer meetings and PR events in the 1970s. In 1980, he was bitten by the entrepreneurial bug and started Jackson-Dawson in Detroit, Michigan, where our growing team specialized in dealer training and product launches for the auto industry.
In 1987, Larry moved back to his Southeast roots and opened what is now Jackson, expanding into integrated marketing communications and beyond the auto industry. Michelin North America became our first Greenville office client, and remains a partner today. A decade later, in 1997, Michelin approached us about joining forces to sell tires and support their motorsports teams. We said yes, of course, and opened our Motorsports and Events division.
Today, we are more than 100 people strong. You can find us working hard throughout America on any given day. Maybe we're launching a new product in Dallas. Or facilitating a ride-and-drive in New Orleans. Or mapping an off-road race in Baja, Mexico. Or maybe we're huddled in a conference room, surrounded by hundreds of ideas on a dry erase board, trying with all of our might to find that one nugget that will help a client kick their competitors' teeth in. Ideas that move.
