The company was founded in 1988, and in 1991 took over the running of the MotoGPTM World Championship. Based in Madrid, Spain, with subsidiaries in Barcelona, Rome and Tokyo, the sports management, marketing and media company has seen continued growth over the years, working closely with the governing bodies and expanding from its main focus on MotoGPTM to other leading motorcycle racing championships across the globe.
The expansion of its racing portfolio has helped create synergies across all championships in key markets around the world, aiding not only in the promotion and running of the events, but also helping to attract and develop new riders and manufacturers.
In addition to its motorcycle racing business, Dorna Sports also markets Ad-Time, a rotating LED advertising board system used in sports such as football (soccer), volleyball, baseball and basketball. Spain and Japan are its core markets.