AlphaTauri

AlphaTauri

About

AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind.

What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.

This level of cutting-edge technology, combined with aspirational fashion silhouettes, is what AlphaTauri stands for. AlphaTauri – Fits Body and Mind

Company profile type: 
Employer
Industry: 
Motorsport
TECHNOLOGY AND INNOVATION

For AlphaTauri the cooperation with Scuderia AlphaTauri is more than just advertising: within this environment AlphaTauri can progress and certify its innovations and textile technologies. For Formula 1, innovation is key, and the sport creates a hub of extraordinary pioneers that constantly challenge the status-quo.

ASPIRATIONAL STYLE AND PURPOSEFUL DESIGN

At Scuderia AlphaTauri, design and engineering comes together within an environment that appreciates style and functionality. With this powerful fusion, AlphaTauri introduces a new design language to the paddock whilst the products support the team with the perfect look. The innovative textile technologies are invisible – they enable the team to enjoy functionality without sacrificing style & elegance.

Address information

 
 
 

Contact: 

Alpha Tauri 
#fitsbodyandmind