AlphaTauri is the premium fashion brand founded out of Red Bull, which is establishing a new way in the clothing industry that intersects fashion and function.
It blends considered design and premium materials with textile innovations. The brand works with unique and innovative fashion technologies and collaborates with high-end experts around the globe.
AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind.
What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.
This level of cutting-edge technology, combined with aspirational fashion silhouettes, is what AlphaTauri stands for. AlphaTauri – Fits Body and Mind