At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
The Senior Account Manager, Partnership Marketing is responsible for managing the strategy integration and the day-to-day activity of multiple official status partners, including the company’s initiatives, sponsors' activation and other revenue and non-revenue generating activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
- Manage day-to-day relationships for multiple partners including strategy development, ROI/ROO evaluation, incremental sales increases, contract management, renewals, partner category expertise, cross selling, etc.
- Develop and maintain relationships with official partners and their applicable agencies (marketing, media, event, etc.)
- Serve as brand ambassador for sponsors and develop strategic activation plans leveraging the company’s assets
- Utilize assets and serve as an interdepartmental liaison to grow partner brands and reach critical KPIs, including: social, digital, research, B2B, fan events, retail, hospitality, etc.
- Act as catalyst for cross promotional activation and business to business relationships among the company’s sponsors
- Review and approve partners' activation plans and creative concepts
- Develop best practice case studies to share with official partners and use in new business development
- Responsible for YOY growth of activation and media support of the company’s official partners, including upselling of programs to generate revenue
- Manage and audit contractual and non-contractual obligations, including all associated budgeting elements
- Fulfill sponsor activation needs inclusive of hospitality, executive requirements, promotional support, etc.
- Manage initiatives such as media relationships, marketing platform support, industry integration, etc.
Travel: 45% including weekends; attend a minimum of 12-15 races
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
EDUCATION and/or EXPERIENCE
Bachelor's degree from four-year college or university and five (5) to seven (7) years related experience managing sports sponsorships (preferably league/property); or equivalent combination of education and experience. Brand and/or agency experience preferred.
LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
COMPUTER SKILLS
Proficient with company provided hardware and software.
OTHER QUALIFICATIONS
Understanding of the industry and the sponsorship marketplace
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.