Senior Manager, New Partnerships

Main Duties and Responsibilities

  • Responsible for generating new sponsorship revenue for Formula 1
  • Manage sales process from conception to close; generating new leads, initiating first meetings, developing proposals/term sheets, contracting and ultimately closing
  • Directly responsible for clients and/or specific region as determined by the Head of New Partnerships
  • Cultivating and nurturing relationships with prospective clients
  • Tailoring Formula 1’s suite of sponsorship opportunities to deliver custom offerings to prospective clients
  • Maintain day to day management of your client / regional patch ensuring that all intel is updated within the corporate sales database
  • Forecast timely and accurate sales activity regularly to New Partnerships Lead, and update activity/prospect status in weekly sales meeting with the wider team An internal conduit for all prospective new partners, involving and updating other departments as and when needed such as content, race promotion, legal, hospitality, and marketing
  • Work with the New Partnerships Lead to devise and deliver a robust sales strategy for your client base and region, which is intel driven and results orientated
  • Work with multiple internal and external stakeholders including brands and agencies
  • Lead by example with best working practices and processes for both short- and long-term deliverables
  • Liaise with the Partnership Development and Management team when onboarding all new partners

About You

  • 5+ years’ experience in a similar role either brand or rights holder side
  • Proven sponsorship sales track record with key relationships and high-level clients
  • People management
  • Proven ability to manage and communicate with multiple stakeholders
  • A strong understanding of brand and communications and the role of sponsorship in the marketing mix
  • Worked in a high-paced environment
  • Proven ability to generate revenue
  • Proactive and performance-driven
  • Comfortable with working in a dynamic global environment
  • Ability to manage multiple initiatives simultaneously
  • Problem solving mentality
  • Creative ability to inform bespoke client facing decks
  • A strong understanding of brand storytelling
  • Good time management
  • Excellent interpersonal skills, advanced communication and presenting capabilities
  • Strategic thinker
  • Self-motivated to learn and collaborate within a team
  • Proactive and solutions orientated
  • The ability to inspire both externally and internally


Unternehmen / Organisation: 
Formula One