About The Role
At Formula 1 our vision is to unleash the greatest racing spectacle on the planet. To help deliver against this global vision Formula 1 are looking for a Senior Fan Engagement Manager. Reporting into the Global Fan Engagement Head, the Senior Fan Engagement Manager will deliver best in class fan marketing that ensures sustainable data growth, long term fan engagement in the sport and revenue growth for the business. Based at our HQ in St James's Market, be part of the exhilarating environment of F1.
The Role:
- Deliver exceptional growth of contactable fan numbers in the F1 database through earned, owned and paid media channels, using F1 products, propositions and promotions as the entry point.
- Increase the depth of data points we know about fans to drive high levels of personalisation and customisation.
- Deliver best in class, highly personalised fan engagement campaigns year-long, across appropriate channels to grow and maintain fandom.
- Grow use of, and engagement in, non-paid F1 products – F1 Esports, F1 Fantasy, F1 Tracks, F1 podcasts etc.
- Launch, manage and evolve the fan membership proposition, working with external agencies and internal teams to make it truly best in class.
- Work closely with Insights and Analytics teams to develop models to further enhance fan engagement campaign performance.
- To work closely with Content Chief – Social and Editorial to ensure content and fan engagement work hand in hand to deliver business objectives.
- To ensure all contractual obligations are met across licensed partners.
For further information, please view Additional Information.
About You
We’re looking for a self-starter to join us at this exciting time and help us take the next step forward. You will come from an industry that is engaging consumers in a highly personalised, highly relevant way. You will be building on the existing foundations and looking to help grow fandom worldwide.
You have:
- Proven extensive experience in a customer marketing role managing lifecycles across client or agency ideally gained in sports, telecoms, financial services, or entertainment.
- Experience driving growth (data records and revenue) from a complex database with highly personalised communications.
- Specialist knowledge of delivering insight led engagement campaigns from briefing through to execution and reporting.
- Experience owning and developing freewall and paid membership propositions.
- Ability to understand data to drive changes in fan behaviour.
- Knowledgeable on current data legislation.
- Inquisitive personality and able to draw inspiration and recommendations from external sources.
Are you ready to unleash your potential at F1?