Senior Executive, Social Media

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.

 

About Digital

The Digital Team, based within Marketing, focuses on four core areas: digital products, social media, content, and fan relationship management (FRM). In collaboration with all departments across Marketing, we’re responsible for engaging and growing our global fanbase, while bringing our brand and partnerships to life through best-in-class content and campaigns across our channels.

 

Purpose of the Role:

Supporting the day-to-day activity across the social media channels pertaining to Formula 1, IndyCar, Esports and McLaren Group activities.

 

Role Dimensions:

Working closely with the Social Media Manager and Social Media Executive, the role includes devising social content plans and hands-on execution of McLaren’s fan engagement, brand and partner communications strategy. This role will entail unsocial working hours, including evenings and weekends, and grand prix travel. You will be working with a fun and ambitious team and have the autonomy to rapidly grow your skill base.

 

Principal Accountabilities: 

    • Planning weekly content and taking ownership of the social media content calendar.
    • Hands-on content creation across all platforms including Instagram, Facebook, Twitter, YouTube, Twitch, TikTok, and LinkedIn.
    • Social media community management, driving continued growth in McLaren's fanbase and engagement rate.
    • Maintaining McLaren’s tone of voice across all content.
    • Working closely with colleagues in the Digital Team to drive traffic to platforms including McLaren Plus, the McLaren App and McLaren Store.

    Essential:

    • Liaising with McLaren’s Partnership Management team to devise and execute partner campaigns across McLaren’s social media channels.
    • Ability to execute paid social media campaigns with Facebook Ads Manager.
    • Providing support to the Data & Insights Analyst to report and analyse McLaren’s performance across all social media channels and implement findings from reports. 
    • Established social media and community management background in sport (either client or agency side).
    • Experience of delivering social media campaigns and fluency with the back-end advertising tools including Facebook Ads Manager.
    • Excellent copywriting, proofreading and editing skills, demonstrating a clear understanding of social media tone of voice.
    • Demonstrable passion for social media community engagement.
    • Ability to spot emerging social media trends.

    Desirable:

      • Understanding of Photoshop, Illustrator etc. for social media asset creation.
      • An understanding of the role that social media plays in sports fan engagement.
      • Ability to engage multiple internal and external stakeholders at all levels of seniority.
      • Experience of video editing software: Final Cut or Premiere Pro for creating short video clips and content for distribution on social media channels.
      • Experience working internationally, working with translators etc.

      Job requirements

      Personal Attributes:

      • Impeccable attention to detail.
      • Ability to work in a high-pressure environment against tight deadlines.
      • Comfortable working in a fast-paced, collaborative environment; must be a team player.
      • Diligent work ethic: flexible weekend/evening schedules will be required, including travel.
      • Demonstrate the drive and ambition to contribute further growth of McLaren’s social media activities.
      • Excellent communication skills, confident in contributing ideas and working in a collaborative fashion.