At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR seeks a talented professional to join in the position of Senior Analyst, Research and Insights based in our Charlotte, North Carolina office.
The Senior Analyst, Research & Insights is responsible for the development and execution of qualitative and quantitative market research activities and insights across a variety of functions, including television insights, sponsorship research, sales research, and other market research.
Duties include but are not limited to:
- Provide key television insights and context to internal and external to inform decisions intended to help meet various business goals and objectives.
- Perform syndicated data pulls across a variety of tools (Nielsen, Nielsen Scarborough, MRI-Simmons, Meltwater) to help answer questions pertaining to viewership, sponsorship valuation, fan base research, sales research, and general market/consumer research.
- Contribute to a variety of Research & Insights disciplines by participating on multiple wide-ranging projects.
- Deliver insights through direct presentations and solicit feedback to adjust projects to best meet Stakeholder needs; work and collaborate, in close partnership, with business units across the organization.
- Quickly and appropriately react to ad hoc requests.
- Create impactful, relevant, and visually appealing research summaries and dashboards highlighting key insights; prepare reports for important stakeholders.
- Stay “tuned in” to both the company’s races and the sports world at large; watch or follow the company’s races, and other live sporting events, on a year-round basis.
- Build rapport and frequently communicate with data partners; seek out contemporary trends in the research space and ensure accuracy of deliverables from vendors.
- Continuously challenge yourself, and continuously work to provide answers around “why” something happened and not just “what” happened.
Required skills / experience
- Bachelor’s degree and a minimum of 3 years’ related experience and/or training; or equivalent combination of education and experience. Experience in in Insights, Analytics, Market Research, Marketing, or similar fields.
- Experience in sports and entertainment industry is highly preferred, as well as demonstrated experience using syndicated research tools.
- This position requires excellent computer skills and proficiency with company provided hardware and software.
- Advanced expertise with Excel required.
- Able to work effectively in a collaborative team environment while possessing an elevated level of attention to detail and accuracy.
- Understanding of the importance of data and how effective analysis of data produces critical business insights.
- Proficiency in Nielsen television tools, or other market research platforms such as Nielsen Scarborough, MRI-Simmons, etc., is a plus.
- Knowledge of other industry tools such as ComScore, Kantar, etc., is preferred.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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