ABOUT US
The ABB FIA Formula E Championship is the world’s first fully-electric international single-seater racing series and one of the fastest growing sports on the planet. Consisting of some of the world’s finest drivers and greatest car manufacturers, the Championship brings close-combat, wheel-to-wheel racing to the streets of the most progressive cities. Formula E is more than just a race. With a grid made up of all-electric cars, it’s a competitive platform to test and develop road-relevant technologies, helping to refine the design of electric vehicles while promoting the uptake of clean mobility to tackle air pollution on a global scale.
WORKING WITH US
At Formula E, we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and, whilst we are passionate about delivery, we are one team and supporting each other is key to our success.
Working in the Commercial Team, the Partnership Strategy Manager will be responsible for the strategic planning of integrated marketing plans that drive impact for our Commercial Partners and wider Formula E initiatives.
You will act as the conduit between Formula E’s wider Brand, Marketing, Communications and Media functions to devise short and long-term strategies aligned to Partners’ brand and marketing objectives and KPIs.
WHAT YOU WILL BE DOING
- Effectively work in collaboration with Partnership Activation Team to understand Partners’ brand and marketing objectives, target audiences, key markets and budgets to define a brief for activation of Formula E activity
- Capitalise on knowledge of Partner objectives, target audience and tone of voice to help develop marketing assets that will allow Formula E marketing initiatives to be brought to life across Partner & Team channels
- Act as a liaison with Formula E’s Brand, Marketing, Communication and Media functions to proactively identify and develop opportunities that will deliver mutually beneficial outcomes for Partner and Formula E initiatives
- Coordinate the strategic planning process to devise integrated activation plans that reflect Partners’ specific objectives and deliver against Partners’ brand and business KPIs
- Collaborate with Insights and Planning & Operations specialists to utilise insights, market trends, consumer reports and analytical trends to inform and validate the strategic planning approach for Partners
- Work with the Brand Operations Director to ensure all partner marketing initiatives are on-brand, well presented and consistent with Formula E’s style, quality and tone of voice
- Monitor the activation of Partner marketing efforts to maximise the success of campaign planning by ensuring activity delivers against KPIs, and adjusting accordingly
- Oversee specific and accurate reporting processes and post campaign analysis of partnership marketing initiatives to clearly demonstrate the value an association with Formula E delivers to Partners’ objectives, and to apply learnings to future activity.
WHAT WE ARE LOOKING FOR
- Demonstrated experience developing integrated marketing solutions for B2B and B2C brands, aligned to brand and business objectives
- An in-depth understanding of online and offline channels
- Experience utilising data and insights to inform strategic planning and evaluation
- The ability to develop and commercialise innovative marketing and communications initiatives
- A collaborative and solutions-focused mindset
- Strong attention to detail with excellent written and verbal communications skills
- A desire to learn and develp with the team.