Alpinestars is currently adding positions to its Media Department. Main responsibilities will be overall brand communication for Alpinestars? Motorcycle division; company identity and product awareness, through external media communications/relations and public relations outreach, at sporting events and trade shows.
ROLE AND RESPONSIBILITIES: This key role requires initiating, developing and maintaining relationships on all levels of motor sports media, including print and new media. Primary responsibilities are to:
- Develop relationships and pitch to U.S. media in order to create opportunities that keep the company and its products in front of the public and the trade
- Develop compelling ways in which to present product to members of the media
- Maintain and develop media contact list and media distribution lists
- Track media coverage and report back to Alpinestars stakeholders
- Develop full understanding of the features, benefits, and positioning of Alpinestars products across the Motorcycle, Auto and Cycling divisions
EXPERIENCE/REQUIREMENTS: The position would suit candidates that have experience working in media communication within the action/motor sports industry, in particular, motor/auto sports. Successful candidate should have:
- Outstanding knowledge of the action/motor sports industry and endemic media relations/public relations/corporate communications.
- Exemplary English written, oral, and interpersonal communications skills
- Experience in media communications
- Ability to travel and to work weekends
- Familiarity with lifestyle and motorsports periodicals
- Strong drive to succeed & great relationship development skills
ATTRIBUTES:
- Excel
- Presenting Skills
- Proactive
- Quick to respond
- Reliable
- Be available for your customers
- Approachable
- Seek out media spots and lists
PLACE OF EMPLOYMENT: The position is based in Torrance, CA