AlphaTauri is the premium fashion brand founded out of Red Bull, which is establishing a new way in the clothing industry that intersects fashion and function.
It blends considered design and premium materials with textile innovations. The brand works with unique and innovative fashion technologies and collaborates with high-end experts around the globe.
Do you want to ensure the successful marketing of AlphaTauri? Then join our team and support the AlphaTauri marketing strategy and campaigns!
Areas that play to your strengths
All the responsibilities we'll trust you with:
#SET & IMPLEMENT THE STRATEGY
In this role we’ll trust you with co-developing and implementing the marketing strategy for AlphaTauri and the relevant Red Bull strategic partnerships, namely Motorsport F1 Scuderia AlphaTauri and multiple Red Bull Athletes.You’ll plan, oversee and ensure implementation of the seasonal main brand campaign in collaboration with other teams, as well as accompany and implement the strategy in all relevant channels and direct execution of various marketing activities.
The execution of marketing campaigns together with external media agencies will be part of your role. Apart from that, you’ll also steer external agencies and other creative partners. You’ll plan, organise and execute ATA events, such as the F1 car reveal, all while planning and controlling the AlphaTauri marketing budget.
#PUSH MARKETING FURTHER
Last but not least, you’ll focus on the development of our tools and guidelines used. You’ll expand brand-related market researches as well as used technologies together with other teams.
Your areas of knowledge and expertise
that matter most for this role:
- Degree in Marketing, Communications or similar
- Fluent in English and German
- 5+ years of experience in international Premium and/or Luxury Fashion/ Lifestyle environment
- Experience in sports environment, preferably motorsports desired
- Expertise in strategic brand management and development of marketing concepts/guidelines and content creation
- Superior project and time management skills
- Excellent organizational, communication and planning skills
- Knowledge and understanding of digital and social trends
- Self-motivated, hands-on, entrepreneurial personality with the ability to connect with different stakeholders
- Travel up to 25%
We are looking forward to your online application!