Head of Social

Responsible for the execution of the social media strategy as set out by the director of digital strategy across key platforms and to the special tone of our Racing brands

·       Leading the Global social team for our Racing portfolio (Autosport, Motorsport.com)

·       Be the main point of contact for social in communication with other Racing departments (e.g. Video Production, Editorial, Commercial, Client Success)

·       Multi brand and channel management across Twitter, Instagram, Facebook, TikTok and any other strategically relevant platforms

·       Applying knowledge of best practice and key social trends to inform and execute the social strategy

·       Articulating content strategy to brand & creative teams and work in partnership on the development of content for the various social media platforms

·       Overseeing a monthly social media calendar for each platform, leveraging brand marketing calendar and pop culture occasions to maximise relevance of storytelling to drive engagement, reach, and follower growth

·       Execute plans in alignment with global and local objectives/audiences across the Network departments (Tickets, Motorsport.tv, Autosport International, Autosport Awards)

·       Ensuring brand tone of voice and values are reflected in all of our content

·       Leading the team on best practice for the execution of social community management and dialogue moderation

·       Managing the social media budget to maximise ROI and achieve business plans, including working on commercial branded content campaigns

·       Regular reporting and campaign analysis

·       Defining framework and oversee social media listening and audience audits

·       Grow engagement

·       Increase reach

·       Increase traffic and engagement to our owned and operated platforms (our websites, OTT platform etc.)

·       Create/increase social as revenue stream

·       5+ years managing multiple global brands’ social media channels (ideally in Motorsport)

·       Proficiency in Adobe Creative Cloud

·       Understanding of third-party analytical tools including Later, Social Bakers, Sysomos, or similar

·       Deep understanding of social media platform and the respective methods of content prioritisation.

·       Knowledge of current social trends and how to use them to engage.

·       Proficient knowledge of Motorsport

·       Use of data analytics tools to make decisions and report back on success

·       Qualifications in media or marketing are preferred