Purpose of Role: Manage the measurement, reporting and insight generation for McLaren Racing and its partners, focusing on the performance of the brand and commercial value driven through digital and social channels.
Principal Accountabilities:
- Capture, manage and report on all activity relating to the McLaren Racing digital and social media channels, focusing on the performance of the brand and commercial value driven through digital and social media
- Storytelling with data from various sources, detailing analysis across channels – looking to web analytics/social trends, social listening, sentiment scoring, traffic, and other key drivers of performance, as well as building out fan/customer touch points and key tensions
- Create benchmarking reports against competitor performance including engagements and follower growth
- Support McLaren’s Partnership Development and Strategy teams via regular and ad-hoc reporting on audience growth, channel performance, audience insight, performance benchmarking and earned media valuations, delivering competitive advantage in new business proposals
- Collaborate with McLaren’s research agency to derive insights from target markets
- Manage third party agencies to ensure effective capture and management of data for both regular and ad-hoc reporting
- Collaborate with McLaren’s Strategy team to align data and insights to overarching market research and audience segmentation profiling
- Provide support to online marketing campaigns, liaising with the digital marketing agency to optimise campaign performance through data analysis
- Implement a regular reporting schedule for McLaren’s Digital & Social, Partnership Development, Partnership Activation and Executive teams. Includes monthly, quarterly, annual and ad-hoc reporting against defined processes, schedules and rights.
- Support database reporting through the marketing cloud solution, focusing on campaign performance and exposing trends to help optimise growth of the fan universe
- Manage the use of the digital reporting toolkit, ensuring data technologies align to business needs and budget
- Provide support to online marketing campaigns, liaising with the digital marketing agency to optimise campaign performance through data analysis
Knowledge, Skills and Experience:
- Excellent knowledge of Facebook Ads, Twitter Ads, and Google Analytics
- Excellent knowledge of Microsoft Excel and third-party data management tools
- Comprehensive understanding of native and third-party social media monitoring, performance tools and social listening
- Experience in a similar role, with evidence of supporting web team or management with regular reporting
- Degree educated or equivalent qualification in a relevant discipline
- Experience working in a real-time, reactive digital environment
- Knowledge of basic digital and social media content marketing principles
- Experience working on projects related to sports marketing or retail brands
- Data visualisation experience
- Experience setting KPIs across platforms and business objectives
- Knowledge of strategic research planning
- Content performance and optimisation across social and digital channels
- In tune with current digital and social media trends and strategies, honing data analytics skills to the respective environment
Personal Attributes:
- Impeccable attention to detail
- Analytically minded; continuously striving to recognise and highlight trends in data
- Confident communication skills; able to present data-supported recommendations
- Confident in contributing ideas and working in a collaborative fashion with colleagues and external agencies
- Capable of working simultaneously on multiple projects, staying on-brief, on-brand and delivering to deadlines
- Demonstrable decision-making ability, knowing when to escalate issues
These are our core values. They support our vision ‘to deliver the most exciting and inspiring performance in racing and are the things that we believe are most important in the way we live and work within the McLaren Racing family. They should directly inform how we think, how we behave, and how we perform at every level of our team.
- Ingenuity
- We never stop pushing forward
- We look for advantage in everything
- We bring creativity to challenges
- We strive for simplicity
- Energy
- We bring energy to everything we do
- We connect people to the thrill of racing
- We share passion for our great sport
- We never give up
- Humility
- We are respectful
- We roll up our sleeves to get the job done
- We serve the team
- We are custodians of our legacy
- Openness
- We are open minded and curious
- We own failures, learn and improve
- We communicate with clarity and honesty
- We are open to challenge
- Bravery
- We are at our best when we’re at our bravest
- We embrace opportunity
- We take responsibility for our actions
- We believe in what we do