Copywriter Marketing Motorsport and Accessories

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.


  • Develop the PUMA brand voice within the PUMA Motorsport and Accessories world with a focus on brand values and our youthful consumers
  • Develop strength and consistency of messaging across the Motorsport and Accessories businesses with a focus on products, athletes, and teams
  • Develop seasonal product messaging and positioning by working closely with BU marketing and product teams
  • Create sales materials and showroom assets with a focus on strong product storytelling and account marketing
  • Develop copy for the monthly social media calendar, working closely with the Social Media team and respective agencies
  • Collaborate with the Internal Creative Agency team to develop and execute fully integrated creative campaigns on a seasonal basis
  • All genders are welcome to apply.


  • At least 3 years of professional experience as a writer, ideally within the global consumer goods and/or sports industry
  • Strong passion for and knowledge of Football from products and the Football market to the European Football landscape to pickup games
  • Very strong editorial/writing and storytelling skills in English
  • Willingness to work to tight deadlines in a fast paced environment
  • High initiative, innovative creative thinking ability, high energy, confidence, passion for the perfect words and a decisive eye for detail
  • Excellent English language skills, ability to speak and write more than one language is a plus
  • University degree in Communications, Marketing, English or related field.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.